the prettiflow press kit.
assets, colors, and rules for writing about prettiflow.
the logo.
the sparkle mark and wordmark move as one unit. the gradient is non-negotiable — pink to light pink, always. keep them locked.
clear space.
give the logo room to breathe. the minimum clear space on all sides is equal to one full mark height. when in doubt, give it more.
minimum size.
below these thresholds details blur. swap to the mark alone at small scales.
what not to do.
these are all wrong.
the palette.
five brand colors. pink is primary. light pink is the gradient end. mid-pink is the accent. dark is the canvas. light is the background. no others.
rgb(255, 21, 220)
rgb(255, 212, 243)
rgb(246, 122, 182)
rgb(10, 10, 10)
rgb(250, 250, 248)
combinations.
six approved pairings. every execution should map to one of these. pink is always the accent — never the dominant field.
proportions.
pink is the 10% rule. one splash per composition. don't let it overwhelm.
the type.
geist for headings. inter for everything else. that's it.
headings, hero text
28–48px · -0.02em tracking
body, captions, ui text
10–16px · -0.01em tracking
press copy.
approved for use in articles, posts, and press mentions. use as-is — do not paraphrase or alter the product description.
Prettiflow is an AI software platform that transforms ideas into production-ready software products — no setup, no DevOps, no infrastructure overhead.
Prettiflow is the infrastructure layer for building scalable software products with AI. Describe what you want to build and Prettiflow's agents handle the frontend, backend, logic, deployment, and scaling — end-to-end. No DevOps knowledge required. Built for operators, founders, and teams shipping real production systems from day one.
AI-native software development · Infrastructure automation · Autonomous engineering agents · No-code production deployment
the rules.
short list. follow it.
Do
Don't
contact.
press inquiries, asset requests, and questions about brand application.